I'm a developer new to the whole web advertising thing.
I need to find something I think like Google AdSense - but with an API. My requirement is to request Pay Per Click ads based on content I provide - not what the adserver has spidered from the site. Makes sense?
Maybe I've got the marketing terminology wrong here but just to clarify what I want is to generate revenue (for me!) by displaying ads deliverd by a Yahoo! / Google / etc type company.
I need to be able to request ads, realtime, relevant to content I define when requesting the ad.
I see there is an AdSense API but unless you're in the US it's a no go.
Any pointers to someone providing this kinda service?
It sounds like what you seek is a sponsored search feed. You simply send a query in your request and it returns paid results relevant to your query. I usually find this to be done via XML or SOAP. This way you can customise the layout of the results straight into your existing content.
There are several out there like Overture, MIVA, Search123. Have a Google :)