Msg#: 3418307 posted 8:51 pm on Aug 9, 2007 (gmt 0)
I've been using ClickRiver for about a week and my CTR is really low. I was wondering if anyone else had similar results. I only used keywords that had high CTR and Conversions from GGL/YSM so I expected similar results with Amazon.
Some reasons I thought Amazon would have a lower CTR are that you have to scroll down to see the ad, the ad seems to be lost in between other information, and people go to Amazon ready to buy or price compare and aren't interested in clicking through to more pages for even more product information & prices.