Miva US are using Google ads on sites they place PPC adverts on - see [webmasterworld.com...] - whilst in the UK, they are still working on growing their own contextual ad product it seems [internetfinancialnews.com...]
It seems as if they are intending to continue to fight for marketshare for their UK presence whilst making the most they can out of Adwords/Adsense in the US.
Do you think inline text ads like VibrantMedia's are something Google and YPN will eventually ad in response? Does anybody have experience of their covnersion rates, separate from all orther forms of PPC?
I've just read another version fo the press release and it seems that the Google deal is separate from the rest of Miva USA and that the contextual solution exists in the US too...so they are innovating in the US and Europe.