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We have a specialized product that only larger businesses would have an interest in.
In advertising on Google, Yahoo, etc, we have spent lots of money for extremely unqualified leads.
Any suggestions on other ways to advertise? How one would find either search engines or other methods that will reach out to specific vertical markets?
We've tried business.com but their classification standards are far too general for what we need.
I know that jayde.com advertises itself as a b2b search engine , but i've never had any cause to pay them for advertising.
May I ask you, how have you being marketing your products, i've always thought products like yours require really good human reps speaking directly to the corporate bosses,