Msg#: 3200850 posted 3:24 pm on Dec 27, 2006 (gmt 0)
I assume that because Google is the most popular search engine 'by far' (as I understand it), that Adwords must be the most popular PPC service 'by far'. Is this true? Is it something like 90% Adwords, then 5% YSM and 5% AdCenter? I'm asking this because I am trying to determine if it is even worth it using YSM and AdCenter.
Msg#: 3200850 posted 5:28 pm on Dec 27, 2006 (gmt 0)
You're not far off the truth there. It's commonsensical to focus your efforts on Google because it represents the majority of the market. However, there is valuable traffic to be found on Yahoo and MSN, even though the volumes don't match that of Google.
Msg#: 3200850 posted 11:23 am on Jan 17, 2007 (gmt 0)
I have approximately the same ratios, however Google ROI is troublesome especially on content. With hard work and a lot of time dedicated in Google, I finally got a good ROI. Prior, MSN and Yahoo were making up for google losses.