Setting up a site with competitive terms I figure ive no chance of getting ranked well so Im looking at PPC. Ive only ever used these once before when I cornered the world market in a product. So it went well.
Now I figure that it may not work so well with me writing adverts were theres some competition, bascially im worried that I have not got a clue.
So do any of you people use a PPC firm? If so have you found your results (Sales) went in an upward direction?
Outsourcing will only guarantee one thing - extra cost. The only exception is a sevice called bidbuddy, who I have tried with success on many ocassions. If you have a low budget (say less than £2k/week) then I'd recommend doing it yourself.
I'd recommend starting with Adwords - their interface is easiest and they have the most traffic, so you can get results from which to make decisions quickly.
It's pretty easy to spend loads and get zero results though. Make sure that you watch conversions like a hawk and delete any keywords that don't work ruthlessly.
The trick with PPC is lots of keywords, a high CTR and realistic bidding. Don't make the mistake of thinking that you need a high position for it to work - all you need to do is make a profit.
I work for a small ppc management firm btw. You can get a company to setup the accounts and do the keyword research fairly inexpensively. I would at least talk to a few companies about it and grill them on what they will do for you. That way you can learn what they are going to do and do it yourself.
It really depends on your budget. If you are new I would only start out with 10 keywords and learn that way. You dont want to throw up 10k keywords and have to learn on that scale.
Its like any business, there is a cost/benefit analysis of doing it yourself or letting a pro do it.
I don't write my own newspaper copy so why should i write my own PPC copy? Some people have a nack for it, some business know more and somtimes the price isn't just price per click but the over all return of your investment.
It makes sense to hire a firm when they have many more resources at they're disposal to get it done right and probably save a ton of cash in the long haul.