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outsourcing ppc campaign
outsourcing ppc campaign
ezonlinedeals




msg:3165308
 6:27 pm on Nov 22, 2006 (gmt 0)

Hi. I am the owner of several ecommerce websites and am looking for a good company to outsource my ppc campaign. Current PPC budget is about $1,000 to $2,000 per month, mostly on adwords.

-steve

[edited by: mack at 10:27 pm (utc) on Nov. 22, 2006]
[edit reason] Url removed. See TOS [webmasterworld.com] [/edit]

 

Pianist718




msg:3165534
 9:59 pm on Nov 22, 2006 (gmt 0)

In my opinion .... your budget is too small to have someone manually manage it.

ezonlinedeals




msg:3165542
 10:07 pm on Nov 22, 2006 (gmt 0)

How much should my monthly ppc revenue be to justify ppc outsourcing?

Pianist718




msg:3165726
 2:48 am on Nov 23, 2006 (gmt 0)

EZ ... I was referring to PPC budget, not revenue. Usually campaigns that spend at least $10K a month do outsourcing.

With a smaller budget you should consider hiring a consultant who can at least help you run your own campaigns better.

ezonlinedeals




msg:3165783
 4:18 am on Nov 23, 2006 (gmt 0)

Thanks for the advice pianist. Do you know where I can find any good consultants? I was thinking of posting a hire on sitepoint.com and I also looked at sempo.org but I dont know how to go about selecting one of the hundreds of individuals on the list on sempo.

mike_ppc




msg:3166005
 12:26 pm on Nov 23, 2006 (gmt 0)

At this monhly budget level, how much would you be willing to pay?

Pianist718




msg:3166140
 3:20 pm on Nov 23, 2006 (gmt 0)

EZ ... finding a good consultant is not easy. These days every one is a consultant.

It all depends on what it is that you need help with. Saving money? Better bidding? More keywords? Managing positioning? What is it that you need help with specifically?

ItsAllBallBearings




msg:3167712
 8:17 am on Nov 25, 2006 (gmt 0)

sorry for the slight hijack here, but if your budget is right around 8-10K, what are some recommended companies to outsource to?

I've been managing the campaigns by myself to this point, but I am opening 3 new sites next year and will not have time to manage the PPC anymore.

What should I expect to spend for outsourcing? What sort of services do they provide, i.e. is it passive or a more active approach to management?

Pianist718




msg:3168317
 5:34 am on Nov 26, 2006 (gmt 0)

The only way to find out is to call these SEM companies and ask them. I can not vouch for other companies as they all have their own payment and PPC management systems. This is the research that you will have to do.

mike_ppc




msg:3169236
 11:57 am on Nov 27, 2006 (gmt 0)

You can probably find some individuals or companies that can do this for you. The difference is probably that companies will charge you more..
And it very much depends on how big your accounts are..

beesticles




msg:3170808
 5:45 pm on Nov 28, 2006 (gmt 0)

No matter what you get charged by a consultant or company, you need to make sure that they can improve your campaign by at least as much as it takes to cover their fee. If you can make sure of that, the decision whether to outsource becomes a lot easier.

ItsAllBallBearings




msg:3171228
 10:14 pm on Nov 28, 2006 (gmt 0)

i agree 100% with the replies to this point in that we will have to carefully research each. However, does anyone know of any legitimate companies that do this sort of thing?

Pianist718




msg:3171320
 11:13 pm on Nov 28, 2006 (gmt 0)

I don't think that forum administrators will allow promoting companies. There are many consultants ... heck, even I consult when I have extra free time.

I wouldn't just trust someone on the forum suggesting a company. It can easily be their own consulting firm.

ItsAllBallBearings




msg:3171449
 1:29 am on Nov 29, 2006 (gmt 0)

oh, ok i understand. i just wanted to eliminate the sketchy ones right off the bat.

flyingrose




msg:3185725
 12:13 am on Dec 12, 2006 (gmt 0)

There are independent PPC consultants who will accept smaller advertisers with low budgets. They would be a better fit than a large firm for them anyway.

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