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|-100% ROI in all Urchin stats for PPC|
Google Analytics show -100% ROI on all of my PPC campaigns... I am not sure why but chances are something's missing... Did any of you have the same issue by any chance?
As with all analytics, you will need to find a way to attach a value to a conversion (be that actual sale value from the sales cart or an amount per action).
It tends to be much easier if you are not doing e-commerce and can attach a value to a specific page view (such as a confirmation screen).
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