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ROI Tracking in PPC Campaigns
What are the good software packages?
Lady_P




msg:3156137
 1:04 pm on Nov 14, 2006 (gmt 0)

Hi Everyone,

I am looking to find a software solution to help me monitor my PPC campaigns and provide a better service to my clients.

I manage campaigns in Google, Yahooo and soon MSN and want to find a software package that will enable me to do the following:

* View and create reports for all search engines at once as well as being able to look at each engine's reports individually.

* See which keywords are resulting in conversions e.g. the search term 'red widgets' resulted in 100 visits and 5 sales in one month.

* View the cost for conversions and ROI. e.g. 'red widgets' cost 0.25 per click so that's 25 per month. So the 5 sales cost 25 in total.

* Have different goals for conversion e.g. a sale, a contact form filled out, a contact page visited etc.

* Create reports for whichever date range I choose

* See what the click through rate is and where I need to change titles and descriptions.

Does anyone know of any good packages out there?

The campaigns aren't huge and range in budget from 100 to 3000 per month. I am prepared to buy the software for each individual client if necessary.

Ideally I don't want anything visible on the sites.

Thanks in advance.

Laura

 

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