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New PPC Program for Amazon.com
tedster




msg:3144654
 6:33 am on Nov 3, 2006 (gmt 0)

This looks promising to me -- time will tell. As with any PPC program, the concern I would have is click fraud protections, but it's fun to see another PPC player get into the marketplace.

Clickriver Ads is an advertising program - currently in beta - that allows businesses to place sponsored links on Amazon.comŽ, next to search results and on product detail pages.... It's a closed beta at the moment. Apps accepted.

Resource Shelf Article [resourceshelf.com]


 

jomaxx




msg:3144668
 7:18 am on Nov 3, 2006 (gmt 0)

I wonder how this will affect affiliates. I already had to drop an affiliate program recently because they had become more interested in showing ads than making sales.

sem4u




msg:3144701
 8:32 am on Nov 3, 2006 (gmt 0)

That's a good point jomaxx. They already either show AdWords or Yahoo ads on Amazon.com or .co.uk - I can't remember which way round it is.

bts111




msg:3144773
 10:19 am on Nov 3, 2006 (gmt 0)

I don't use them as a merchant, but if I did they would be getting dropped like a hot potato. How ridiculous!

wildbest




msg:3144785
 10:37 am on Nov 3, 2006 (gmt 0)

Once I've received the beta key, when I try to log in to Clickriver Ads with my Amazon.com Sign-in, I get the following system error message:

Sorry, there's been a problem. Please hit your back button and try that again. If you continue to have problems, please contact Customer Support via the Help Desk. Be sure to mention incident #####.

We apologize for the inconvenience

However, I can not see any Help Desk link on their site! Anyone having same issue?

La_Valette




msg:3144801
 11:14 am on Nov 3, 2006 (gmt 0)

Obvious thing to do in hindsight. Amazon keeps posting lackluster results while Google is going like gangbusters. Jeff Bezos must have been itching to get some ppc action for a while.

pdivi




msg:3144898
 1:41 pm on Nov 3, 2006 (gmt 0)

Any news of new PPC entrants is good news. Every competitor nipping at G's heels helps. Let's just hope some of them can get the volume it takes to be a real threat.

swa66




msg:3145067
 3:43 pm on Nov 3, 2006 (gmt 0)

It's actually operated by A9, amazon's "search engine" turned msn search.

The trend for Amazon to try to capture visitors much earlier than they are ready to buy goods at amazon has been there for a while now.?No wonder if they were planning things like this.

wrgvt




msg:3145120
 4:15 pm on Nov 3, 2006 (gmt 0)

Amazon has been running sponsored links on their product pages for a while.

sun818




msg:3145425
 9:39 pm on Nov 3, 2006 (gmt 0)

I don't use them as a merchant, but if I did they would be getting dropped like a hot potato. How ridiculous!

I think it depends on when the ads are displayed. If they directly compete with your widgets, that is an issue. But if the ads appear when no relevant products are displayed - the ads can be a service to the buyer.

wildbest




msg:3147151
 8:39 am on Nov 6, 2006 (gmt 0)

Anyone having same issue I've described above?

Easy_Coder




msg:3147713
 6:42 pm on Nov 6, 2006 (gmt 0)

I'm still waiting for my key... how long did it take for you to get approved?

rebeccab2




msg:3154999
 11:33 am on Nov 13, 2006 (gmt 0)

Does anyone know when or if clickriver ads is coming to the UK?

shorebreak




msg:3155159
 3:43 pm on Nov 13, 2006 (gmt 0)

I expect this traffic to convert *way* better than Google, Yahoo or MSN traffic for the retail category at least. Visitors to Amazon.com go there with arguably much more buying into than is the case with G, Y! & MSN.

Anyone have any ROI anecdotes?

-Shorebreak

1Lit




msg:3161347
 5:34 am on Nov 19, 2006 (gmt 0)

Doesn't mention elsewhere on the website, but when you try to complete the form it says "U.S. only service."

How frustrating... treat 96% of the world's population as unwanteds.

sun818




msg:3161875
 10:26 pm on Nov 19, 2006 (gmt 0)

> treat 96% of the world's population as unwanteds.

I would think online population and world population are different demographics.

Pianist718




msg:3165083
 4:06 pm on Nov 22, 2006 (gmt 0)

I've signed up to try their BETA program for one of our companies. Have not heard from them yet. If/when we're approved I'll be sure to blog on the results and stats.

My only concern is ... their content targeting within their huge site.

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