I'm surprised I'm having a tough time figuring this out.. Is there an easy way to centrally manage your ads on the 3 major ad platforms? (Adwords, AdCenter and Yahoo)?
I see everything from BidTracking technology and conversion tracking but what about adding or changing 1 ad and having it change on 3 ad platforms? I'd like to know if this exists and where to find it?
It's just my interpretation, but don't the terms and conditions [google.com] for access to the AdWords API specifically prohibit this kind of functionality for 3rd party tools? That's my reading of 2c(ii):
For example, the AdWords API Client may not offer a functionality that copies data from a non-AdWords account into an AdWords account or from an AdWords account to a non-AdWords account.
I just can't believe that there's not a more efficient way to manage Adwords, Overture and AdCenter. Do people efficiently use Spreadsheets? I don't manage a ton of keywords so i'm not looking for anything elaborate. i'd appreciate any advice anyone had in this area.
There are some out there. You just have to look for them.
Beesticles - the snippet from Google is interesting but also odd. The reason why I say odd is because each engine has certain rules (number of lines and characters etc.) so to insert a new ad into several engines the software has to package the ads up correctly before inserting into each engine so the TOS is not broken :-)