Had an interesting thought about all this thiefware stuff while I was checking my PPC accounts at Google, Yahoo, MSN, etc If an infected surfer goes to say Google and searches for "pick-any-term", and this thiefware pops a console in front of the results. So if the surfer clicks on the popup, Google will show an ad impression, my CTR will drop, and Google(other PPC engines) doesn't collect any PPC $$$.
Well here the details direct from MetricsDirect(Zango) page on how they deliver ads.
[metricsdirect.com...]
a woman types in “women’s discount shoes” on Google. Google delivers a page with its usual list of search results and sponsored listings. Zango delivers a new browser window above this listing, displaying the advertiser’s landing web page.
I'd like to hear from some of the reps for Google, Tahoo/Overture MSN, etc. their feelings on this. It might only be costing individuals a few $$$, but it's got to be costing the major SEs mega bucks.
