| Weeding out click fraud
BusinessWeek article |
gregbo
msg:3126402 | 1:00 am on Oct 19, 2006 (gmt 0) |
Martin Fleischmann, CEO of MostChoice.com, responds with clarifications after BusinessWeek ran a cover on Clickfraud using experiences from his company. [businessweek.com...] Article includes some PPC fraud history, suggestions for a tiered advertising system, and some speculation on Yahoo's recent earnings warning.
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