homepage Welcome to WebmasterWorld Guest from 54.166.122.86
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Advertising / Pay Per Click Engines
Forum Library, Charter, Moderator: open

Pay Per Click Engines Forum

    
Question about how YSM & AdWords are setup differently
General Architecture of the account
Craigv

5+ Year Member



 
Msg#: 3063259 posted 4:31 pm on Aug 28, 2006 (gmt 0)

Hey, I'm new to the PPC world and have a question about about setting the account up.

Is the following accurate?:

With Adwords, you have an acct, a campaign and Adgroup. Within each ad group, you can have mutliple ad variations and many different keywords top trigger those ads.

With YSM you have an acct, a category and in each category you have terms. It looks to me like a term would be a keyword and you can only have one ad version for one keyword (term).

Is that correct? If so, it seems like YSM makes it tough to set the acct up and test which keyword/ad variations work the best.

I'm also wondering if you can use broad/exact/phrase matching with Yahoo?

Thanks in advance

 

karamkshetra

5+ Year Member



 
Msg#: 3063259 posted 6:48 am on Sep 9, 2006 (gmt 0)

hey

Your info is right about google adwords and yahoo search marketing.

The ad copy review is more easier in yahoo as you have different ad copies for all keywords.

If you want to make just one ad copy than select the option while adding keywords which says single title, description and destination url. You will get all the ad copies same.

In YSM you can see the performance of a keyword and if you feel that the performance of a keyword is not good bcos of the ad copy you can actually change the copy than and there. It will take 3-4 days for review if it is a competitive keyword. Otherwise it will take less time to get changed.

If anything more I can tell you please let me know.

Karamkshetra.
[ideasoninternet.googlepages.com...]

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Advertising / Pay Per Click Engines
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved