Hey, I'm new to the PPC world and have a question about about setting the account up. Is the following accurate?:
With Adwords, you have an acct, a campaign and Adgroup. Within each ad group, you can have mutliple ad variations and many different keywords top trigger those ads.
With YSM you have an acct, a category and in each category you have terms. It looks to me like a term would be a keyword and you can only have one ad version for one keyword (term).
Is that correct? If so, it seems like YSM makes it tough to set the acct up and test which keyword/ad variations work the best.
I'm also wondering if you can use broad/exact/phrase matching with Yahoo?
Thanks in advance
