| Web search engines to fight click fraud
Google, Yahoo, Microsoft, advertising group join forces |
bobothecat
msg:3031516 | 2:38 pm on Aug 2, 2006 (gmt 0) |
| The Internet's leading search engines are teaming up with an advertising trade group to find a better way to identify and measure "click fraud," a scam that has raised doubts about the Web's trustworthiness as a marketing vehicle. |
|
[msnbc.msn.com...]
|
jimbeetle
msg:3031561 | 3:02 pm on Aug 2, 2006 (gmt 0) |
Wow, IAB has studiously avoided this issue for years, it's about danged time that it's stepping up to the plate.
|
|
|
