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Web search engines to fight click fraud Google, Yahoo, Microsoft, advertising group join forces bobothecat msg:3031516 2:38 pm on Aug 2, 2006 (gmt 0)
The Internet's leading search engines are teaming up with an advertising trade group to find a better way to identify and measure "click fraud," a scam that has raised doubts about the Web's trustworthiness as a marketing vehicle.
jimbeetle msg:3031561 3:02 pm on Aug 2, 2006 (gmt 0)
Wow, IAB has studiously avoided this issue for years, it's about danged time that it's stepping up to the plate.