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Web search engines to fight click fraud

Google, Yahoo, Microsoft, advertising group join forces

2:38 pm on Aug 2, 2006 (gmt 0)

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joined:May 21, 2002
votes: 0

The Internet's leading search engines are teaming up with an advertising trade group to find a better way to identify and measure "click fraud," a scam that has raised doubts about the Web's trustworthiness as a marketing vehicle.


3:02 pm on Aug 2, 2006 (gmt 0)

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WebmasterWorld Senior Member jimbeetle is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Oct 26, 2002
votes: 9

Wow, IAB has studiously avoided this issue for years, it's about danged time that it's stepping up to the plate.

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