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private label PPC solutions for new search engine
need a ppc solution for a new search engine
mamamo




msg:3008967
 5:20 am on Jul 15, 2006 (gmt 0)

working with a new vertical search engine that has just gone live. Traffic is growing very fast. User feedback is great. Receiving emails from people who want to advertise.

We need to implement a PPC system to display ads alongside our organic results (similar to adwords, overture, etc.)

Option 1: build a PPC system ourselves - this is a possibility we are looking into.

Option 2: Get someone to power a PPC solution for us.

anyone have any ideas how we can explore possibilities on option 2?

 

shorebreak




msg:3009710
 6:56 pm on Jul 15, 2006 (gmt 0)

Options for (2):

-Distribute Google AdWords. They outmonetize everyone by a wide margin right now.
-If you're in Europe, work with Seekport who markets a blended Infospace feed (AdWords, YSM, etc?)
-White label Miva or Looksmart's system

I wouldn't build your own, you'll never get to where other are already, and if you have good traffic volumes you should be able to get a 70-80% rev share anyways.

-Shorebreak

TinkyWinky




msg:3009774
 8:18 pm on Jul 15, 2006 (gmt 0)

-Distribute Google AdWords. They outmonetize everyone by a wide margin right now.
-If you're in Europe, work with Seekport who markets a blended Infospace feed (AdWords, YSM, etc?)
-White label Miva or Looksmart's system

Google outmonetise - how do you know that - they won't tell you the percetnage of the clickthrough nor the price of the click in the first place

Seekport - if it's a blended Infospace feed then you are taking a cut of a cut...

MIVA - they have quite low bid values in UK and in US I know they also have low bids - there's a lot of suspect traffic coming via their partners so many advertisers wary

IMHO you have two options if you have traffic:

Google or Overture

For a google syndication (not adsense) you either have to have traffic or know someone that can open the door.

For Overture - exactly the same....

Believe me they are worth it to have as your feed - but again you will have to jump through hoops.

Without traffic it pains me to say either YPN or Adsense would your best options for a reasonable payout. At least they have a very very wide range of subject areas covered - which other feeds may not.

mamamo




msg:3011158
 6:16 am on Jul 17, 2006 (gmt 0)

what do you mean google syndication (not adsense)?
can you provide more info pls.

TinkyWinky




msg:3013644
 9:08 pm on Jul 18, 2006 (gmt 0)

google syndication

A direct feed from Google... completely separate from Adsense program. You have to fulfil traffic volume and other criteria to get considered.

ebtbaby




msg:3021123
 8:19 am on Jul 25, 2006 (gmt 0)

Try IQSeek.Com ... I have been advertising with them for a few years ... and they just did well by me just within the last 30 days ... Their website was down for a few months however they are back online and seem like they have their ducks in a row!

Might me worth a shot .. and I think they were doing a 50% Rev Share with Affiliates ... so might be worth it!

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