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Women are 97% of Pinterest's Facebook fans
incrediBILL




msg:4422115
 1:59 am on Feb 27, 2012 (gmt 0)

[techcrunch.com...]

AppData and Facebook’s advertising tool show that over 97% of Pinterest’s Facebook fans are women.

The stunningly feminine fan base could be a telling proxy for Pinterest’s actual user base, which totals over 10.4 million considering that’s how many users follow the official “Pinterest” account.


That's some staggering numbers in the article and amazingly gender specific.

Looks like a targeted marketers dream.

 

tedster




msg:4422119
 2:05 am on Feb 27, 2012 (gmt 0)

Looks like a targeted marketers dream.

I've heard from several people who found early-on that Pinterest was a great vehicle for their particular market. This one promises to be quite a ride!

Marshall




msg:4422372
 7:39 pm on Feb 27, 2012 (gmt 0)

It amazes me there is a "need" for another social site. Forgive me, but don't people have anything better to do!? Seriously, how much time spent on the web too much. Just an opinion.

And good luck Bill :)

Marshall

ergophobe




msg:4422428
 11:13 pm on Feb 27, 2012 (gmt 0)

I think my wife has the perfect description for Pinterest - as used currently, it is "online scrapbooking" and fashion shopping bookmarks.

I think it's fair to say those uses trend female.

ThisIsOli




msg:4425166
 6:19 pm on Mar 5, 2012 (gmt 0)

Pinterest is more realistically at an 80%+ female user base, however it is still overwhelmingly female, and a great opportunity for people who target that particular market.

topr8




msg:4425206
 7:35 pm on Mar 5, 2012 (gmt 0)

>>Pinterest is more realistically at an 80%+ female user base

just curious as to why you say that ThisIsOli

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