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Motorola Name To Be Phased Out

     
9:52 am on Jan 8, 2016 (gmt 0)

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Lenovo has made the decision to phase out the Motorola branding. The once great name is to be clipped to Moto, with low-end products to be re-branded to Lenovo's Vibe. Moto was one of the nicknames used for the Motorola brand from many years back.

"We'll slowly phase out Motorola and focus on Moto," Osterloh said in an exclusive interview Thursday at the CES conference in Las Vegas. Motorola Name To Be Phased Out [cnet.com]
1:21 am on Jan 10, 2016 (gmt 0)

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Looking at a lot of markets in Asia, the Motorola brand made several well publicized exits (and a few returns) to several markets. The name doesn't have the same clout here that it may have in the West. I guess this change won't make as big an impact in areas where Lenovo is strongest.