In Q2, Gartner says worldwide smartphones sales rose 46.5% from the year earlier quarter to hit 225 million units shipped, while sales of feature phones declined 21% year-on-year to 210 million units. Smartphone shipments grew most in Asia Pacific, Latin American and Eastern Europe, with growth rates of 74.1%, 55.7% and 31.6% respectively, but the analyst said sales grew in all regions. IDC‘s recent market figures put Android on approaching 80% worldwide marketshare for Q2. Google’s mobile OS is clearly expanding its share by picking up former feature phone users.
The rising tide of global smartphone ownership is raising all boats, but Samsung continues to dominate the smartphone landscape. Gartner said Samsung grew its share to approaching a third (31.7%), up 29.7% on Q2 2012. Apple also grew shipments of its iPhone but its marketshare declined — highlighting the case for Cupertino to make a low cost iPhone to capture growth at the budget end of the market. Apple took a 14.2% share in Q2, 2013, vs 18.8% in the year ago quarter. It still shipped 10.2% more iPhones vs Q2 2012 but is being outpaced by higher smartphone market growth rates.
After Samsung and Apple, it’s a tale of all Asian smartphone makers battling for third place: LG grabbed third place in Q2 (with a 5.1% share); followed by Lenovo (4.7%) whose Lephone has been a popular seller in China; and ZTE (4.3%).Smartphone Sales in Q2 Overtook Featurephones [techcrunch.com]
Windows Phone took a 3.3% global market share in Q2 vs just 2.7% for the struggling BlackBerry OS. Gupta, noted: “While Microsoft has managed to increase share and volume in the quarter, Microsoft should continue to focus on growing interest from app developers to help grow its appeal among users.”
Taken together, Android and iOS took a 93.2% global marketshare in the quarter — underlining why developers opt to support these two platform first and foremost, and generally require incentives to expend effort elsewhere. Android’s global marketshare in Q2 was a staggering 79% according to Gartner, up from 64.2% in the year ago quarter — buoyed by feature phone switchers.