An interesting move which may give a boost to Windows 8 OS. However, some of these are mature markets, and Android and iOS are strong and growing in other sectors.
For developers, the mature market push should make Windows a better option to earn money.
Telefónica today announced the establishment of an enhanced marketing effort with Microsoft that aims to boost the sales of Windows Phone 8 devices. Initially for a period of one year, Telefónica will enhance marketing activities in support of its Windows Phone 8 devices in the U.K., Germany, Spain, Mexico, Brazil and Chile.Telefonica To Push Windows Phone 8 To Help Make The Market "Less of a Duopoly" [pressoffice.telefonica.com]
encouraging it to be more diverse and less of a duopoly.