The new UI is simple and easier to browse. Collections are front and center on the homepage, helping users discover great content through recommendations and curated lists. Items in collections are now presented as cards, with a larger area for your appís graphics and a larger touch target for users. Overall, the homepage surfaces more apps than before and highlights them more effectively right on the page.
Most important for apps that sell in-app products, the new UI offers a dramatically simplified, dialog-based purchase flow that lets users buy your products without leaving the context of the app. Your app remains active and visible behind the purchase dialogs. When the purchase is complete, users return directly to the place they left, without your app having to reconstruct its state. Itís especially powerful when combined with In-app Billing v3, providing a faster and more reliable purchase flow.