homepage Welcome to WebmasterWorld Guest from 54.145.183.169
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Hardware and OS Related Technologies / Smartphone, Wireless, and Mobile Technologies
Forum Library, Charter, Moderators: bakedjake

Smartphone, Wireless, and Mobile Technologies Forum

    
Black Friday Report 2012
IBM's analysis
swa66

WebmasterWorld Senior Member swa66 us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4522659 posted 8:37 pm on Nov 26, 2012 (gmt 0)

IBM released their "Black Friday Report 2012"


The biggest surge came from mobile consumers, with sales reaching 16.3 percent, led by the iPad. This data is the result of cloud-based analytics findings from IBM.



Report (pdf):
[www-01.ibm.com...]

I found in interesting to note that I seem to be far from the only one to have used a mobile device to check on web offers while in a store. What I found unexpected however was that they found that of those that do that, 41% used a tablet. Feels to me like it's far too big to use in a store to look up competing prices.

Also it seems to again confirm that the iPhone+iPad traffic greatly overshadows the Android traffic, despite the dominance in number of units out there being in favor of Android.

Equally it seems to again to confirm that social media traffic is not leading to any significant sales volume, even more interesting it decreased by 35% compared to 2011.

 

travelin cat

WebmasterWorld Administrator travelin_cat us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4522659 posted 8:48 pm on Nov 26, 2012 (gmt 0)

My company created a standalone smartphone website for a company that has a seasonal event. The iPhone/iPad traffic accounted for over 71% of all traffic. We see this over and over again, people use Apple products much more than any other to shop on their phones.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Hardware and OS Related Technologies / Smartphone, Wireless, and Mobile Technologies
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved