I realize this one is directly related to the UK market but the visibility goes beyond borders which brings more awareness to large corporations that not all jurisdictions of the world approach these types of practices "as just business being conducted in a courtroom". And from an outsiders point of view it appears to me that corporations within Europe have more respect for the role of a justice system rather than just seeing it as another "place of business".
From within that story it appears that USA based corporations do not have as much of a home turf advantage when dealing with suits playing out in courtrooms of other countries:
Apple has lost a series of lawsuits against Samsung brought over the design of their respective tablets. It has lost cases in the Netherlands, Australia and the US.
I read somewhere recently that the (FTC?) is closely watching events unfolding against google vs EU while building their domestic anti-trust case against google. It's because of events like the one in the OP that I say the European countries, with their no-nonsense approach, are going to help bring about international change leading to more cooperation rather than increased cut-throat competitive practices. At least I certainly hope so.