Mobile devices are mainstream. In fact, according to our newest research more consumers in the US, UK, Germany, France and Japan use a mobile phone (feature phone or smartphone) than a computer (desktop or laptop).
But our most significant findings centered on the clear consumer shift to smartphones. This trend was evident in all countries, with the UK showing the largest increase in smartphone usage from 30 to 45% of the total population. We also found that the demographics of smartphone owners are shifting. Smartphone usage among females increased in all five countries. Smartphone ownership also rose among those aged 45+ in the US, UK and France.
See this BBC article about the recent Google report on smartphones / internet access and commerce.
I looked at my stats yeterday and 32% of my visitors come from mobile devices, a huge increase. Six months ago it was a case of updating the sites layouts to make them mobile friendly. If the trend in mobiles continues then by the end of this year mobile access will be more than 50%.
And it's not just global use which is up because of the likes of China and Russia. The same is true for the US and Europe.