You may have seen the buzz in Android blogs and forums about Amazon doing something… appy! Today Amazon.com launched the Amazon Appstore Developer Portal. You can find the Portal at developer.amazon.com. It is a new self-service tool that allows mobile application developers—Android developers in particular—to join our Appstore Developer Program and submit apps for the upcoming launch of the Amazon Appstore for Android.
I was invited by Amazon to submit my app a few months ago when it was invitation only.
This portal will streamline the process and open it to more people. Amazon likes to test and approve all apps. This took about 3 weeks for mine.
I think there are some unknowns with the Amazon marketplace. Alternative Android stores are a drop in the bucket compared to Android Market right now.
Amazon could do a lot better with the presentation in the Market than Google is doing now. But even if their store is much better, the vast majority of people will use whatever store is on their phone.
It is unknown what devices the Amazon App store will be on. There are many tablets that are not Google Approved and therefore wouldn't have an official Android Market.
Amazon is silent about what their own Android Kindle device will be like.
Because of these unknowns, I'm pursuing the listing in Amazon as a branding opportunity. If I get many sales will depend on whether the device is small form factor and has a GPS.
I hope Amazon succeeds wildly with this. Google's App Market is incredibly terrible... just full of so much trash. Plus their lack of testing/verification has led to two separate people selling blatant ripoffs of my app. Google removed them when I complained, but I have not had this problem with Apple's App Store or the Palm App Catalog.
There is also still no way to link people browsing on PCs to your app (other than Appbrain).