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AT&T Kills Unlimited Data Plans
iPhone Streaming Data About To Get Expensive
incrediBILL




msg:4145910
 8:45 pm on Jun 2, 2010 (gmt 0)

AT&T is repricing their existing 3G network. [att.com]
DataPro. Provides 2 gigabytes (GB) of data for example, enough to send/receive 10,000 emails (no attachments), plus send/receive 1,500 emails with attachments, plus view 4,000 Web pages, plus post 500 photos to social media sites, plus watch 200 minutes of streaming video for $25 per month.** Should a customer exceed 2 GB during a billing cycle, they will receive an additional 1 GB of data for $10 for use in the cycle. Currently, 98 percent of AT&T smartphone customers use less than 2 GB of data a month on average.


It begs the question, if 98% of your customers use less than 2GB then why cap the plan at 2GB with $10 extra per GB if 98% of the people will never exceed that rate?

Will they earn that much extra just charging 2% of their users an extra $10?

Doesn't pass the sniff test.

Each plan includes unlimited access at no additional charge to more than 20,000 AT&T Wi-Fi Hot Spots in the U.S. Customers can also use unlimited Wi-Fi at home, in the office or elsewhere if available.


Wow, offering unlimited Wi-Fi at home and office? Just Wow!

How nice of AT&T!

Also, where are those 20K AT&T Wi-Fi Hot Spots? I've never seen one...

Sounds to me like they're taking a preemptive strike at making their network bandwidth look better by trying to chase people streaming audio and video off to Wi-Fi.

If you don't take the hint to switch to Wi-Fi, that streaming media will start streaming money out of your wallet.

 

Sierra_Dad




msg:4145992
 11:17 pm on Jun 2, 2010 (gmt 0)



It begs the question, if 98% of your customers use less than 2GB then why cap the plan at 2GB with $10 extra per GB if 98% of the people will never exceed that rate?

Will they earn that much extra just charging 2% of their users an extra $10?

I'd guess that 2% downloads enough that they can charge them many multiples of $10.

Plus they look into the future and see that the numbers of these golden customers will only increase, especially with 4G and an increase in smartphones. They might as well set up some plans now that look cheap but pay them big dividends on overage charges in the future.

But, like you, I believe the bigger motive is clearing up their network. People who are afraid to use 2gig will use even less.


Sounds to me like they're taking a preemptive strike at making their network bandwidth look better by trying to chase people streaming audio and video off to Wi-Fi.


Yep.

phranque




msg:4146020
 1:03 am on Jun 3, 2010 (gmt 0)

why cap the plan at 2GB with $10 extra per GB if 98% of the people will never exceed that rate?


that's not what they said!
98 percent of AT&T smartphone customers use less than 2 GB of data a month on average

incrediBILL




msg:4146054
 2:54 am on Jun 3, 2010 (gmt 0)

that's not what they said!


You misunderstood what I said.

They said 98% uses less than 2GB ON AVERAGE but it implies the rate change won't impact 98% of their smart phone customers which is why I said it doesn't pass the sniff test.

A lot of people will probably pay more because 200 minutes of streaming video is 3.3 hours which I can easily exceed in a couple of days.

Then what, not use the phone for anything but phone calls the rest of the month?

tangor




msg:4146099
 6:17 am on Jun 3, 2010 (gmt 0)

If you're in the US and want an iPhone or other AT&T-provided smartphone with an unlimited data plan, get off your duff and sign up before Monday, June 7 that's when AT&T will switch to capped data-service plans.

June 7 is also the day that Steve Jobs is expected to unveil the next-generation iPhone.

In addition to killing off unlimited data plans, Big Phone will also finally provide support for internet tethering, a feature that broad swaths of the rest of the world and a wide range of other phones, smart or otherwise, have enjoyed for some time, and which iPhone owners have been waiting for since the iPhone 3GS was released a year ago.

Tethering won't be free, however how does an additional $20 per month sound? And it'll be available only if you subscribe to the higher level of the two capped-data plans to which AT&T is transitioning.

[theregister.co.uk...]

Elsewhere I've warned this was coming (and internet, too on your systems) the biggies give it away "unlimited" or apparently "free" for long enough to hook everyone then start metered/tiered pricing to eke out every buck possible. Just take a look at all the "bundles" out there fleecing folks right and left.

And google is next as regards using their search engine for micropay to get cleaner results (don't believe me? Okay... just don't say someone didn't raise the flag...)

Sierra_Dad




msg:4146428
 5:50 pm on Jun 3, 2010 (gmt 0)

If you're in the US and want an iPhone or other AT&T-provided smartphone with an unlimited data plan, get off your duff and sign up before Monday, June 7 that's when AT&T will switch to capped data-service plans.

June 7 is also the day that Steve Jobs is expected to unveil the next-generation iPhone.


Is this the way to clean out their iPhone 3GS inventory before everyone craves the iPhone 4G and it becomes less valuable?

Changing phones will trigger a contract change as I read it, so there is no way to get the iPhone 4G AND keep the unlimited plan.

It's telling that Comcast is also metering - with similar explanations about how most people don't use that much anyway.

incrediBILL




msg:4149753
 3:45 pm on Jun 9, 2010 (gmt 0)

The truth about why AT&T killed their unlimited data plans finally surfaces with the iPhone 4 release.

- 720p HD camera
- front-facing video chat camera
- Netflix streaming app

There was no way the iPhone 4 was going to get an unlimited data plan, it would take down what's left of AT&T's network.

StoutFiles




msg:4149782
 4:29 pm on Jun 9, 2010 (gmt 0)

Is this the way to clean out their iPhone 3GS inventory before everyone craves the iPhone 4G and it becomes less valuable?

Changing phones will trigger a contract change as I read it, so there is no way to get the iPhone 4G AND keep the unlimited plan.


All people who currently have a previous iPhone with unlimited data are allowed to keep their unlimited plan when they switch to the iPhone 4, provided they don't change certain details on their existing contract. Basically, the legacy owners are rewarded and the new guys are punished.

This topic is misleading. There will be many people that will still have their unlimited plan.

- front-facing video chat camera


For at least the rest of 2010, video chat will be Wifi only.

- Netflix streaming app


I agree with you on this one, everyone streaming movies would be a very bad thing for AT&T.

incrediBILL




msg:4150622
 4:42 pm on Jun 10, 2010 (gmt 0)

This topic is misleading. There will be many people that will still have their unlimited plan.


Not misleading at all as new customers, signing up in droves for iPads and soon iPhone 4, aren't able to get the all-you-can-eat buffet.

iPads are most likely to be used to view movies too and why bother with 3G if you get charged $10 every time you watch another movie!

chadman37




msg:4150631
 4:56 pm on Jun 10, 2010 (gmt 0)

thats the push..att now, others will have to follow.
just the way its gonna be ladies and gents.. =(

StoutFiles




msg:4150651
 5:14 pm on Jun 10, 2010 (gmt 0)

Not misleading at all as new customers, signing up in droves for iPads and soon iPhone 4, aren't able to get the all-you-can-eat buffet.


Well, the all-you-can-5GB buffet anyway, there's no such thing as unlimited for any network. They all reserve the right to suspend and/or terminate contracts based on "fair use".

incrediBILL




msg:4150658
 5:27 pm on Jun 10, 2010 (gmt 0)

Well, the all-you-can-5GB buffet anyway, there's no such thing as unlimited for any network.


That's just the old arcane 3G network that's hobbled.

Sprint's new 4G network claims something totally different:
Mobile Broadband Connection Plan - 3G/4G

* Unlimited 4G usage. Download mammoth files, watch streaming videos and video conferencing without the lag. More coverage locations coming soon!
* Peak download speeds of over 10 Mbps and average download speeds of 3-6 Mbps

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