Google must not be allowed to dominate and block cash from flowing more widely through the mobile telecoms system or else the network operators will not be able to invest to cope with the growing demand for data traffic, Vodafone said on Tuesday.Vittorio Colao, chief executive of the world's largest cellphone networks operator, told the Mobile World Congress trade fair in Barcelona that instead new business models needed to be created to cope with the demand for data services.
Colao picked out two areas of concern.
Within the search and advertising market, he said one player, Google, dominated the industry and held around 70 to 80 percent of the market, which he said was something that should be "looked at."
He said there was a also not enough competition in certain fixed line markets in Europe, which could affect the supply of higher data speeds.
Colao said the industry needed to look to alternative business models and urged regulators to give them the opportunity to experiment.