homepage Welcome to WebmasterWorld Guest from 184.73.104.82
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Hardware and OS Related Technologies / Smartphone, Wireless, and Mobile Technologies
Forum Library, Charter, Moderators: bakedjake

Smartphone, Wireless, and Mobile Technologies Forum

    
Apple Purchases Mobile Ad Network Quattro Wireless
Becomes Competitor of Google for Ad Dollars
martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4054216 posted 7:46 am on Jan 5, 2010 (gmt 0)

Apple was reported to be in talks to buy AdMob but was outbid by Google. WSJ's All Things Digital reports [kara.allthingsd.com] Apple is buying [url=http://www.quattrowireless.com/]Quattro Wireless [quattrowireless.com], handing Apple the means to compete against Google selling advertising on mobile Internet devices.

Current advertising clients include:

Ford, P&G, NetFlix, Viacom... Kmart, Disney, Visa... and Microsoft.

Publishing partners include:

...Gawker, NFL, NHL, ...Univision, Edmunds , CBS Interactive, Time Inc., ...Weatherbug, Viigo, and Sportacular...

 

wheel

WebmasterWorld Senior Member wheel us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4054216 posted 2:27 pm on Jan 5, 2010 (gmt 0)

< evil voice > iiiinterersting! < /evil voice>

This is Apple's first foray into ad services isn't it? If so, this is a rather large departure from their base platform.

Given that they seem to have a knack for making stuff that's user friendly maybe they'll bring an interesting spin to it. Given their knack for keeping things super-proprietary, it's possible they'll bring out an offering that's user friendly but that we won't want to use :).

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4054216 posted 6:05 pm on Jan 5, 2010 (gmt 0)

This is Apple's first foray into ad services isn't it?

The lifeblood of everything Google does is their advertising network. If Apple wanted to put a wooden stake through Google's heart, nurturing a competing advertising network would be the way to do it. Apple has taken a step in that direction.

Isn't local based advertising key though? If so, will Apple inspire small businesses to sign up to have their ads on iPhones when someone is querying about where to buy a pizza or pierce their nose?

J_RaD

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4054216 posted 7:52 pm on Jan 5, 2010 (gmt 0)

since google chose fight with everyone.... everyone is choosing to fight back.

good move apple!

if they all start to see goog as a common enemy....watch out.

walkman



 
Msg#: 4054216 posted 6:00 am on Jan 6, 2010 (gmt 0)

Newsweek: [blog.newsweek.com...]
Bottom line: Google has become what Microsoft used to be. They’ll partner with you, and learn your business, and then they’ll start taking it away from you. They’ll be smiling the whole time, of course, and doing their "Gee whiz we’re just engineers trying to fix the world" faux naïf act. There’s not much you can do, except try to stay out of their way.

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4054216 posted 6:26 am on Jan 20, 2010 (gmt 0)

There’s not much you can do, except try to stay out of their way.

There is nothing businesses can do to compete with Google? What a lazy and unimaginative thing to write. The journalist who authored that should apologize for writing that nonsense. How about kicking Google Search off the iPhone, replacing it with Bing, and building an Apple Search Engine [webmasterworld.com]?

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Hardware and OS Related Technologies / Smartphone, Wireless, and Mobile Technologies
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved