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low impression share - what to do?
low impression share
Blue_widget




msg:4049837
 8:55 am on Dec 27, 2009 (gmt 0)

I have a large campaign that is running for a few months now.
For some reason I can't go beyond 50% of IS. There is no lost budget, avg position is high and the exact match share is above 90%.
I don't really understand what's going on and how to increase the traffic? is it because of the broads? shall I just increase bids even despite the high ranks?

Please help...

 

bill




msg:4049863
 11:00 am on Dec 27, 2009 (gmt 0)

A campaign on your mobile site? What sort of campaign?

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