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Smartphone, Wireless, and Mobile Technologies Forum

    
I have a mobile compatible site but how to monetize it
beakertrail




msg:3133625
 9:26 pm on Oct 24, 2006 (gmt 0)

This is a core question - how to make money from a mobile compatible website.

Javascript is pretty much out for ad delivery and if advertisers do not have a mobile compatible site then it can be almost pointless sending a visitor there.

I've yet to see a mobile compatible site with any clear revenue potentials.

 

DamonHD




msg:3133644
 9:55 pm on Oct 24, 2006 (gmt 0)

Hi

AdMob is working for me.

Rgds

Damon

jtara




msg:3133654
 10:03 pm on Oct 24, 2006 (gmt 0)

The best case is where your site is useful for both mobile and conventional use. Your mobile services help create brand loyalty. If it is an information service, having it available "anytime, anywhere" (include SMS, e-mail, etc.) can be very compelling.

Even if you don't have a use case for conventional browsing, many mobile sites have the ability to do configuration through a conventional browser. This can be much more convenient for the user than to fiddle with configuration over a mobile device.

DamonHD




msg:3133667
 10:11 pm on Oct 24, 2006 (gmt 0)

Hi,

Following on from jtara:

I now have two completely different "faces" for my main site, for desktop and mobile. The structure and content is the same, but the mobile version is hugely paired down to be usable on mobile.

I am getting some revenue directly from the mobile side, but I expect it to remain the poor cousin of the desktop view for a while yet.

Rgds

Damon

beakertrail




msg:3133724
 11:06 pm on Oct 24, 2006 (gmt 0)

Thanks DamonHD.
I agree with your comments and am in the same position. This is an important platform which is only set to grow.

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