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Opera Buys Mobile Ad Startup AdMarvel For $8M In Cash Plus A $15M Earn

WebmasterWorld Administrator brett_tabke us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

Msg#: 4064473 posted 7:27 pm on Jan 20, 2010 (gmt 0)


Opera is buying the startup for approx. $8 million in cash plus a $15 million earnout, which will be paid in cash only if “certain aggressive financial targets” are met over the next 24 months, TechCrunch has learned.

AdMarvel, founded in 2006, enables publishers and operators to source, manage and track advertising from virtually any ad network. The company works with a wide range of mobile publishers, developers, carriers, ad networks, agencies and advertisers to optimize advertising inventory and revenue. Its services work across mobile web, WAP, SMS and in-application modalities.



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Msg#: 4064473 posted 12:35 pm on Jan 28, 2010 (gmt 0)

It looks as if this acquisition fits perfectly into Opera's present business model.

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