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Is keyword optimisation necessary for website traffic building?

     
10:54 am on Jan 11, 2018 (gmt 0)

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Is keyword optimisation a complete necessity for website traffic building.
11:48 am on Jan 11, 2018 (gmt 0)

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Hello seosmotutorial and welcome to WebmasterWorld [webmasterworld.com]

Years ago it may have been, but Search Engines no longer match keywords. Artificial Intelligence algos are now concerned with what the user is looking for.
1:55 pm on Jan 12, 2018 (gmt 0)

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If you mean the "keyword" meta attribute then no. I think that they remained relevant for Adsense targetting for a few years after they were dropped for search but that use seems to be gone as well now.

Of course you still need to ensure that page content contains the (key)words, or Google recognised synonyms of the words, that people will search on,
8:12 pm on Jan 12, 2018 (gmt 0)

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piatkow, as noted, search is no longer keyword based.
 

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