I am a college student trying to get my feet wet in eCommerce. I have talked to some proven successful ecommerce business owners and the niche I am getting into has a lot of opportunity to rank well with some great keyword phrases.
The one keyword phrase I am targeting is pretty broad and will cover all the products within my niche. This will be optimized for my homepage. I have some very specific keyword phrases I will be targeting that are brand specific, but those will not be my homepage phrases, but rather that brand's page with the brand's product.
I really want to get my site up a running and start getting the ball rolling since I plan on the first year just acquiring organic traffic through search engines and I am aware it can take up to a year for all of this.
However, I have around 500-1,000 products that I can sell on my site. Should I take the time before launching my site and get all of this product up, which could take months? I was thinking about just getting the top 100 product up and begin my SEO efforts and launching my site and then adding more throughout the life of my site.