I've used a small web host a prof suggested. I've seen them not mentioned on forums, review sites, etc. In looking into other hosts I see many getting good reviews here and elsewhere that are even smaller.
This raises two questions:
1. How do you know about the economic stability of a privately held hosting company?
By the way, the small company had come as a recommendation from a WW member. I took it because it was based in the US and I wanted my servers on the East Coast - some of the big companies, however, turn yo8u down for the US if you are Europe-based.