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SEO or Google AdWords
chrismorley




msg:4096270
 12:27 pm on Mar 12, 2010 (gmt 0)

I want to make my website <snip> to be the first page of google search result.But i don't know how to make it.any ideas ?thanks.
Is the google adwords a good way to make it ?

[edited by: engine at 12:50 pm (utc) on Mar 12, 2010]
[edit reason] See WebmasterWorld TOS [/edit]

 

glimbeek




msg:4096376
 3:28 pm on Mar 12, 2010 (gmt 0)

Google Adwords could work, but that might not be cost effective.

Start with writing useful content. Write articles that people actually want to read so people stay on your website when they do visit your website.

Use search engine/user friendly links for your website, for example:
http://www.example.com/houses/how-to-buy-a-house/

Then start link building, in other words: Get people to link to you, either by exchanging links or buying links that point towards you website. Make sure those links use a usefull "anchor", for example: Check out the great website about how to buy a house! Where "how to buy a house" links to: http://www.example.com/houses/how-to-buy-a-house/.

For more info, search on Google :)

rocknbil




msg:4096561
 7:27 pm on Mar 12, 2010 (gmt 0)

Welcome aboard chrismorely . . .

I want to make my website to be the first page of google search result.


First, understand that web sites don't rank in search engines. Web pages do. Think about this. If you're selling widgets, and you have a buy widgets page, why would you want to dilute the strength of the buy widgets page by bringing them to the main page?

Second, ask, for what keywords? (Don't post them here, but asking to turn your thinking toward this.) When you think "keywords," don't think in terms of what is a good set of keywords for you - know your target market and ask what keywords they would enter to find what your site offers. This applies to adWords as well.

The single best answer is the same as it's always been: content. Create lots and lots of pages on your topic, and insure that your discussion contains those keywords. Don't "keyword stuff," this may bring you traffic but your bounce rate will be 99.9999% . . . write naturally, for your users, topics they will value. In the end, it doesn't matter how much traffic you have, what matters is that your site is of real value to your visitors.

Two often overlooked no-no's for web pages:

Make every page title unique. Google sees hundreds of pages with the title "Untitled," it's likely to pick one and throw the rest in "Supplemental results" because the title says "all these pages are the same." Read up on the importance of the title element, it is the most important real estate on your pages.

Optimize meta name="description". If not present, the initial "snippet" you find in SERPS will be drawn from the content on the page, which is sometimes a recurring text from the header which is the same on every page. See "supplemental" above. So by using the description meta, you have an opportunity to summarize each and every page, and SERPS will use it. Like the title, make it unique.

meta name="keywords" is largely ignored. There's no need to stuff keywords here, but this meta is so grossly abused I'm **pretty sure** it has little or no effect on search engines. Include it by all means, as it may be read by other devices, but don't spend hours of time on it. I generally shoot 4-10 KW's relevant to the page (again, UNIQUE) and call it good.

Is the google adwords a good way to make it ?


Yes, it's a good way to kick start a new web site, and from your other thread - one month is hardly enough time to expect results. But adWords can be expensive, and if you don't understand your users or what some typical keyword phrases will work, it's money down the drain.

Link building, done correctly, is an extremely time intensive process, and a difficult one. Don't just start link dropping across the web, you'll get many poor links (or nofollow links.) Getting links from quality sites is very difficult, but this is what you need. Junk links from "bad neighborhoods" will drag your site down.

Know also that inbound links are not as important as content. They are still important, but they contribute to your site's SERP position. I have quite a few sites with no link campaigns at all that do really well.

On that point, "page rank" and "SERP position" are two different things. All of the above sites are PR zero, but rank within the first few pages of SERPS and are fairly successful. So don't let PR worry you . . . concentrate on your users and CONTENT. :-)

[edited by: rocknbil at 7:33 pm (utc) on Mar 12, 2010]

mack




msg:4096564
 7:30 pm on Mar 12, 2010 (gmt 0)

Long term you should be thinking SEO, but Adwords can help in 2 ways. It delivers targeted users without any real "legwork". It also gets your site noticed.

Mack.

5503landis




msg:4107597
 2:34 pm on Mar 31, 2010 (gmt 0)

To answer your question I think you need to do a cost-benefit analysis. Figure out how much adwords would cost vs. SEO.

It's a little more complicated and will require some recalculating periodically (at the beginning) because for adwords, you won't know what your conversion rate will be, i.e., how many clicks will it take to generate revenue (cost per click average).

If you are in it for the long haul, SEO is typically more cost effective, but I have found exceptions. (You should see the look on a potential client's face when I tell them not to hire me because the adwords will get them where they need to go sans my services).

You can also blend the two; start with adwords as you build up your SEO efforts. Once you have good organic traffic, you may then ween off the adwords.

SEO_Arbiter




msg:4108293
 2:38 pm on Apr 1, 2010 (gmt 0)

Welcome to SEO! First thing you need to do is make sure you have quality content on your site. Make sure your visitors will want to come back to you site once you get them there. Secondly, determine your keywords. Don't go after keywords that are 'highly competitive' or those that have search rates, rather go after the longer tail keywords, or those keywords that will convert. And last, links, links and more links! Ongoing, daily link-building to your site...

Hope this helps and good luck!

wkathome




msg:4108320
 3:03 pm on Apr 1, 2010 (gmt 0)

You might try searching for like minded blogs and leave a comment along with your link, that also helps in building back links to your site.

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