Msg#: 4071722 posted 3:58 am on Feb 1, 2010 (gmt 0)
I was thinking of a slogan for my website to add onto my logo but did a quick search and realized the popular websites such as Facebook, Twitter, Google, Yahoo, Wikipedia, Blogger either dont have a slogan OR they dont add it to their logo!
Did they just remove it once it became popular and everyone related names like eBay, Facebook, Google to their equivalent? i.e. Online Market, Social Network, Search engine
Any thoughts on that?
I guess I shouldn't add a slogan to my new website that im developing especially if Im gonna compete with those big guys! ;)
Msg#: 4071722 posted 7:22 pm on Feb 1, 2010 (gmt 0)
why does Google and Yahoo not have one?
Because they offer so many different services and in many different countries and spanning many languages, it wouldn't be viable to have an all encompassing catch phrase.
To my thinking, your "Slogan" is the most important statement describing what your site is about. Should be there and perhaps is your <h1> tag
From an SEO perspective, I wouldn't unless it showcases the specific keywords that you are going after for that specific page. Otherwise I would reserve the H1 tag for keyword titling of specific pages.
Msg#: 4071722 posted 4:04 am on Feb 2, 2010 (gmt 0)
A slogan is often used to increase brand awareness and make it easier for people to remember the product/service. For the big players like Google and Facebook, they don't have many problems with people remembering them.
IMHO, a slogan has to be extremely catchy and unique to provide any value and even then its chances of catching on is slim. I would invest your time elsewhere on the development of your site. If you want to be the next Facebook or Twitter, the slogan is the least of your worries:)