Msg#: 3961248 posted 5:48 pm on Aug 3, 2009 (gmt 0)
A search engine's goal is to provide precision and recall in their search engine results, irregardless of SEO attempts and the dissonance of language/meaning...preferably using automated methods. Their problem isn't exclusive to the web, but to information retrieval in general.
Understanding current information retrieval methods can help you get the bigger picture... over the years a number of patents and publications have been discussed here. The Google forum here at WebmasterWorld contains a decade of threads from top SEO's discussing some of the finer points of SEO and the broadish spectrum of approaches SEO use.
Links are considered as the 'bread and butter' of SEO. The Anatomy of a Search Engine [infolab.stanford.edu] is well worth a read as it introduced the concept of ranking websites based on a backlink volume and 'importance'. Since then, concepts such as 'trust' and 'authority' are also discussed when referring to links.
IMO, devote a day to looking at the google forum library. SEO is like a whole new world, and it takes a while to soak in all the terminology before you even consider implementing what you read.
Msg#: 3961248 posted 10:51 am on Aug 17, 2009 (gmt 0)
Thanks for this info, I am also new and would like to know how to write a good title for the home page. My problem is that I have a few three word phases as key words. The first two words are the same only the last one changes. Should I write the phase out in full each time or is it OK to write the phase out in full the first time and then just add the last word separated by either a ,/or¦