I am marketing an free educational resource site and while I have been able to achieve some decent progress with search engine positions in the UK and USA, I am wondering why there are no Indian users of our site. We have some excellent, text rich, resources that I'm sure must interest some Indians, and apparently Indians browse using the English language but where are they?
So I want to know if: a) my visitors from India are not being picked up by my web analytic account; b) my site is not being picked up by the most commonly used Indian search engines (which is what?); or c) if they are just not interested in my site.
Is there something very obvious I am missing here? Any advice would be really useful!
hi there, it could be any or all of your suggestions. It could also come down to geo location. There may be sites that do a lot better at tarketing an Indian market than yours, but they may well not be doing so well in other countries.
How well targeted is your site for an Indian user. Do you offer content that is specific to them? if not there may well be sites within india that provide a better resourse that is specific to the indian market.
Most localised Google sites provide the option of returning results from the country or the web. I am not saying most users select the country search option, but Google does overide this selection for various searches. Your industry may well fall into this category.