I get so angry when others make solution that obviously not corresponds with Goo... intensions. We have a competitor for one on our search phrases that has been allowed to do this for a loooong time, and I wonder what is the correct name of this black hat. The first thing I saw was that there was a HUGE amount of keywords in nearby the same color as background (white) at the bottom. There was also a lot of pictures that had a size of 1 pixel. This page is ranked as #2 at page 1. When it's hit you are within a few seconds forwarded to another site that seems clean.
#1 at page 1 is actualy only 2 big pictures with 7 links ( no text exept phone and address at the bottom)