I try to keep up with marketing and don't have much grasp of the technical side of the biz. Can someone please answer my questions and give me just a dasic understanding of what i need to know.
This ad platform will serve text ads similar to adsense but they will not contextually target the page content. Instead publisher will rotate through a keyword / advertiser / campaign list.
So, the time the web visitor clicks ad and is taken to the advertisers landing page is small, but i don't have a clue about server loads associated with the xml feed calling ad database.
These impressions will have a .4% ctr and i hesitate to reveal how many impressions per day as no one in their right mind would think it possible for me to have access to that many without a good tech team to back me up.
Any tips concerning server loads, things i should plan for will be greatly appreciated. If you know a dependable, affordable, professional programmer already experienced at this, please pm me.