I started working in the web development field in February, and have had a small measure of success absorbing as much information as I can and putting my ideas into practice. I have been put in charge of SEO/SEM, as well as managing the few ecommerce clients we currently service (we're still a relatively small company). Our CEO has received a number of requests for SEO services and decided to ramp up more ecommerce sites. We are planning on putting SEO/SEM and Ecommerce under one division (which will be under my command).
My question is: how do YOU brand/market your services and then set client expectations so that they feel the money they are spending on your services is wothwhile?
I know bottom line results are key for many business people, but something that is not so easily measurable as SEO services don't necessarily have a bottom line(yes, top ten results are great, but cannot be honestly guaranteed).
Make sure that you cater to every reasonable need. Take note of the word, REASONABLE. If an article is not up to their standards, well maybe the grammar is not so good. Then correct it. But if they start setting new experctations in the middle of the project, that;s different