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What is the best?
What is the best size for a page in the eyes of search engines? And if one wanted to get the size of a page, what is the best and most accurate way of doing so?
Thank you :)
Google states that it likes small pages. Try to keep each page focused upon one item only, if you have multiple products (for example) on a single page, consider making separate pages for each.
And always, keep it simple!
I repeat, keep the pages simple. Minimalist. No gimmicks, no visitor counters, no animated GIFs for the sake of them, no scrolling messages in the browser, no messing with browser settings.
[edited by: Matt_Probert at 2:42 pm (utc) on Jan. 25, 2007]
I would summarise as "enough content to read without scrolling".
You still want enough content to let the page be found using a variety of relevant terms.
I have just been through an exercise of replacing large pages with sets of smaller pages and it seems to have paid off although in a few cases the search engines seem to end up on the wrong page.
There are several rules and thumbs, but after all it will depend on your site and how it fits with user habits.
I run sites that have a maximum of 500 words content per page, others on which I average on 800 to 1000.
Divide your content in a way that feels natural. For some topics short articles are appropriate, for others not.
One amendment: For the index page and popular landing pages, there actually is a rule: The smaller, the better! (for loading-time-reasons, obviously).
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