Building on People Autosuggest, today we are expanding the number of categories that will show up in autosuggest to include brands, movies, albums, places, software, sport teams, animal species and more.Bing Expands Autosuggest Categories [bing.com]
In order to make these distinctions, Bing utilizes an underlying technology we call Satori that understands the relationships between millions of people, places and things providing you with a more useful model of the digital and physical world. All of this computational power allows you to select the most appropriate choice in a matter of milliseconds.
The display resembles a mini (Google) Knowledge Graph, with small image thumbnails and descriptions appearing to the right of the text suggestions. The feature smartly uses the area that would generally be blank in the drop-down area below the search box. The designers appear to have correctly assumed that the named entity suggestions would occur generally on shorter queries, so there's room for the display.
Right facing angle brackets appear to the right of the text suggestions as you type and indicate which queries will produce the categorized results... either unique named entities or multiple entities for the same name which need disambiguation. I notice some results are pulled from freebase.com.
Clearly, Bing and Google are drawing "inspiration" from the other's entity/Knowledge Graph displays. This one's a +1 for Bing. I'm wondering how closely Google might follow with something similar.