I like the geo-targeting tool, that's an excellent move, and the malware tool has got to be of value.
...we are releasing two new features in Bing Webmaster Tools. The first feature — the new Malware tool — helps you understand whether or not you site contains malware and also allows you to submit and track a “Malware Re-Evaluation” request. You can find the new Malware tool in the Reports & Data section. The second feature — Geo-Targeting — helps you provide Bing with information about the audience you are targeting with your site or a section of your site. You can find the Geo-Targeting feature under the Configure my Site section.Bing Webmaster Tools Launches Malware Re-Evaluation and Geo-Targeting [bing.com]
Whereas other Webmaster Tools let you geo-target sites only at the site level, Bing Geo-Targeting provides you with a more flexibility: multinational sites do not need to verify each section they want to geo-target separately. Instead, Bing allows you to define a country affinity for your entire website or for sections of your website from within a single view and from within a single site account. On top of that, you can geo-target your site on multiple levels: