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Is bing using adwords ads to create it's serps?

Msg#: 4540153 posted 10:56 am on Jan 29, 2013 (gmt 0)

Was just checking some ranking in bing and noticed a result listing a url on my site that was set up for an adwords ad, now how in the world did they end up with that in their results?

example url: example.com/widget/?pk_campaign=adwords&pk_kwd=keyword

Could only be 3(?) explanations I think:

1. bing is crawling adwords ads (scary)
2. someone linked to the page after visiting from the ad causing bing to index.
3. bing is using user data from IE

I think either 1 or 3, 2 is highly unlikely since most/more people would link to the page without the url variables.



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Msg#: 4540153 posted 3:32 pm on Jan 29, 2013 (gmt 0)

Lots of ways they could find that URL. Off the top of my head:

someone could have bookmarked the URL on one of the social bookmarking sites...they get crawled all the time.

Your servers log files (some server side log file programs are easily crawlable).

and as you said, someone could have linked to that page on their site...referenced it in a forum, etc...and no, people will generally link to the whole URL unless they are very web savvy and know that the variables are simply analytics information.


Msg#: 4540153 posted 4:40 pm on Jan 29, 2013 (gmt 0)

and no, people will generally link to the whole URL unless they are very web savvy and know that the variables are simply analytics information.

Both pages are live with the same content:

More people visit example.com/widget/ therefore it is more likely to be linked to or bookmarked than example.com/widget/?pk_campaign=adwords&pk_kwd=keyword.

example.com/widget/ is linked to inter-site so crawling the site should provide them with that page over the adwords version.

Lots of ways they could find that URL

yep, but many times the simplest explanation is to correct one, here the simplest explanation is that bing discovered the url via adwords and based on the url variables it was through google search or partners, not a content ad.


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Msg#: 4540153 posted 5:03 am on Jan 30, 2013 (gmt 0)

I just noticed this as well. They're using my AdWords campaign link instead of a link to my main site. The only way they could have collected this URL is from AdWords. The question is whether they're getting it from the ad network or if they're scraping Google's SERPs.


Msg#: 4540153 posted 10:50 am on Jan 30, 2013 (gmt 0)

They would have had to get the url I saw from google search or a search partner. We use different url variables for content ads and search ads.


Msg#: 4540153 posted 12:53 am on Jan 31, 2013 (gmt 0)

I had the same problem. Inside Site Explorer it was displaying a bunch of folders with ?'s at the end. When I clicked into them I realized that Bing was marketing them as unique pages and diluting my SE Results. Realizing my url parameters were not set up. I quickly migrated the settings from Google Webmaster over :)

Hope this helps!

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