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Bing Search Engine News Forum

Bing Integrates Facebook Into SERPs In a New Column

 5:51 pm on May 10, 2012 (gmt 0)

Bing Integrates Facebook Into SERPs In a New Column [news.cnet.com]
Microsoft is making yet another attempt to deeply integrate Facebook into its Bing search experience as a way to gain some ground on archrival Google.

Today, the software giant rolled out an update to Bing, adding a new column to search results that features Facebook friends who might have some insight into the query. The sidebar, set off from the white Bing page in gray, lists friends who, for example, might be able to help with a search about diving spots in Costa Rica because they shared photos from a trip to that country on Facebook.

"This notion of a query and Web results can become a conversation with your friends," said Adam Sohn, general manager of Bing.



 7:21 pm on May 10, 2012 (gmt 0)

[nytimes.com ]
New York Times reports similar plus

Danny Sullivan, editor in chief of Search Engine Land, a Web site devoted to Internet search, agrees that Bing and Google are “pretty even” in the quality of their search results

Um .. not from my desktop they aren't.

Still, this deal could make Bing.


 8:04 pm on May 10, 2012 (gmt 0)

Um .. not from my desktop they aren't.

Mine neither, the Google human raters are still cleaning up from the last set of changes where Bing has remained steady.

This is a complete redesign in approach, not just the addition of buttons. There is a social 'friends who might know' section and other new features that will make the bing home page more sticky.

Anything that can bring more market share to Bing and/or away from Google will create a more balanced search product which is good news for web publishers who've grown tired of the whims of any one engine.


 11:42 pm on May 10, 2012 (gmt 0)

I'am a bit biased - for all the keywords we attack we are on page one of bing. So if facebook has Bing is it all over for google ?


 12:48 am on May 11, 2012 (gmt 0)

That Cnet link is HORRIFIC for me, if they roll that out I'll be gone from Bing.

Surely that link is incorrect?

Please tell me I'm wrong.


 7:15 am on May 11, 2012 (gmt 0)

Agree with John and Sgt. This should have been done a long time ago.


 9:31 am on May 11, 2012 (gmt 0)

Here's what Bing has to say about the new Bing.

Introducing the New Bing: Spend Less Time Searching, More Time Doing [bing.com]
The new Bing introduces a brand new information architecture with a three column design that focuses on bringing you information from the web to help you take action and interact with friends and experts without compromising the core search experience.
The bedrock of modern search remains core algorithmic relevance. With the latest updates, we are delivering the results you expect. Beautiful, relevant, results are the first thing you see. Instead of cluttering your results with social updates, we’re honoring the purity of the core web results making it easier to focus on the links you need to get things done.

I've yet to test it properly, so i'll reserve comment until then.


 11:53 am on May 11, 2012 (gmt 0)

A decision engine indeed. I like that Bing didn't try to create a new social network, instead they embraced the current people's top choice and improved their product.

I have no doubt that Google is thinking 'OMG, WHY DIDN'T WE DO THAT' right about now, as they try to topple Facebook with G+. Should we expect Google to change and offer G+ in the sidebar soon too? If so I'm liking Bing+Facebook over Google+G+.


 6:44 pm on May 11, 2012 (gmt 0)

I am cheering for any search engine to compete with Google. I have liked Bing for a while but I don't want to have to integrate social into my search. I just want decent results. So I do wish someone would just do pure search again. Have a clean page with one ad at the top and a few on the side. That would be perfect to me and maybe they could make a profit and not need obscene revenue to do a bunch of money losing crap.


 10:49 am on May 16, 2012 (gmt 0)

Just what Google doesn't need. More litter.

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