We are now about to enter the final stage of the alliance implementation and start combining Bing and Yahoo! Search audiences on one global platform, Microsoft Advertising adCenter.
Next week, we begin to shift ad serving for Yahoo! Search over to Microsoft Advertising adCenter. This means that adCenter ads will gradually be displayed on Yahoo! Search result pages in the UK, France and Ireland. This process will begin as early as the 18th of April and is expected to conclude during the last week of the month when 100% of the Yahoo! traffic will be made available in adCenter and Yahoo! Search Marketing accounts will go in read-only mode.