homepage Welcome to WebmasterWorld Guest from 54.198.140.148
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Visit PubCon.com
Home / Forums Index / Microsoft / Bing Search Engine News
Forum Library, Charter, Moderators: mack

Bing Search Engine News Forum

    
Full article displayed on Bing
Is Bing licensing content from trusted providers?
numnum




msg:4405771
 4:36 am on Jan 11, 2012 (gmt 0)

Today I was using Bing to search for a topic involving medicine, and I clicked on the Mayo Clinic link (it was either the first or second search result). A complete illustrated article then appeared on Bing (not framed, not a new tab or window). It was nicely formatted, with the message at the top "Article provided by Mayo Clinic." The clinic's logo appeared above the article as well. The logo was an image link to Mayo home page. But I don't think the typical user would realize it was a link or try to hover/click on it.

I assume MS licensed this content from the clinic at a price, right? And I assume what they're paying for is to keep users from leaving Bing, right?

Has anyone here seen other content presented in this fashion? Is this the future, comrades?

 

bingdude




msg:4412838
 8:34 pm on Jan 31, 2012 (gmt 0)

As with so many thing, we constantly test new ideas to see if they resonate with the general search population.

Folks have to keep in mind that Bing is a decision engine, focused on "task completion". We've stated this from the outset, so trying things like these types of tests help us determine if this type of SERP behaviour strikes a positive or non-positive note with searchers.

For exmaple, I did htis search on "gout" today and get sort of a version of what was described earlier in the thread. Not the whole article, but part of it, with a "click here to read more" option.

SERP example: [bing.com ]

...and yes, we partner with those providers, who then supply the content.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Microsoft / Bing Search Engine News
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved