we are announcing the launch of Bing Deals Beta with loyalty program in 12 cities across the US in order to bring a new relationship-focused element to deals. Deals will no longer be a one-time engagement, but rather, the Microsoft Punchcard Program will integrate a loyalty program tied to the deal that gets better with more engagement.
Businesses will have the opportunity of staying connected with their customers and offer programs that reward their customers for repeat business. Businesses will also have the opportunity to offer “accelerated deals” whereby the deal can become more valuable once the number of customers purchasing the deal crosses a defined threshold.
Furthermore, Bing Deals will enable giving back to the community by enabling local merchants to offer deals in partnership with local schools with a percentage of the proceeds going towards schools’ fund-raising efforts - continuing a long history of local businesses supporting local community initiatives.