Can Bing escape its stagnation and actually make money? Microsoft says it has a solution.
At the company's financial analyst meeting in Anaheim, Calif., last week, Microsoft President of Online Services Qi Lu gave an impassioned speech about how Bing would improve search by "reorganizing the Web." To do that, Microsoft plans to leverage its network of products and partnerships to gain a better understanding of what the user is after when they enter a query into a Bing search box. Ultimately, Microsoft believes its technical secret sauce will let Bing both expand what is "searchable" and deliver more robust search results than any of its competitors.
Lu said Microsoft could not and would not try to "out-Google" Google. Instead, it must "change the game fundamentally."
[edited by: engine at 1:02 pm (utc) on Sep 21, 2011]
They need to exploit Google's weaknesses not take them on directly. If MS can cut the stupid number of ads and other cr~p on their SERPS, spend their advertising money on convincing Jo Public that Bing really does provide true results that are not paid for for then they will make some headway.
The public are not even aware that they are being shafted by Google. If MS can convince them that is the case and MS are different then it's possible they can win the game.