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Microsoft's Plan For Bing: It's Not Going To "out-Google" Google
engine




msg:4365259
 10:51 am on Sep 21, 2011 (gmt 0)

Microsoft's Plan For Bing: It's Not Going To "out-Google" Google [money.cnn.com]
Can Bing escape its stagnation and actually make money? Microsoft says it has a solution.

At the company's financial analyst meeting in Anaheim, Calif., last week, Microsoft President of Online Services Qi Lu gave an impassioned speech about how Bing would improve search by "reorganizing the Web." To do that, Microsoft plans to leverage its network of products and partnerships to gain a better understanding of what the user is after when they enter a query into a Bing search box. Ultimately, Microsoft believes its technical secret sauce will let Bing both expand what is "searchable" and deliver more robust search results than any of its competitors.

Lu said Microsoft could not and would not try to "out-Google" Google. Instead, it must "change the game fundamentally."

[edited by: engine at 1:02 pm (utc) on Sep 21, 2011]

 

inbound




msg:4365268
 11:08 am on Sep 21, 2011 (gmt 0)

I hope they go on an acquisition spree for this ;)

ByronM




msg:4365331
 1:30 pm on Sep 21, 2011 (gmt 0)

I'm glad they have their own plan.

J_RaD




msg:4365350
 2:13 pm on Sep 21, 2011 (gmt 0)

well atleast they know better then to try to out goog them, cause that won't work.

incrediBILL




msg:4365396
 3:51 pm on Sep 21, 2011 (gmt 0)

I'm shocked they even have a plan!

I thought they were just slinging mud at the wall and looking to see what stuck

Panthro




msg:4365528
 7:21 pm on Sep 21, 2011 (gmt 0)

Worst thing going for them is the MSFT stigma imo.

Sgt_Kickaxe




msg:4365546
 8:23 pm on Sep 21, 2011 (gmt 0)

A product or three that bans/blocks Google beacons and data gathering activities would be a breath of fresh air, it's gotten too intense of late, at least for my liking.

aleksl




msg:4365596
 9:34 pm on Sep 21, 2011 (gmt 0)

Remind me when was the last time Microsoft changed something fundamentally

nomis5




msg:4366328
 2:39 pm on Sep 23, 2011 (gmt 0)

They need to exploit Google's weaknesses not take them on directly. If MS can cut the stupid number of ads and other cr~p on their SERPS, spend their advertising money on convincing Jo Public that Bing really does provide true results that are not paid for for then they will make some headway.

The public are not even aware that they are being shafted by Google. If MS can convince them that is the case and MS are different then it's possible they can win the game.

J_RaD




msg:4366376
 4:23 pm on Sep 23, 2011 (gmt 0)


If MS can convince them that is the case and MS are different then it's possible they can win the game.


you mean more of this?

[youtube.com...]

haha

nomis5




msg:4366802
 8:44 pm on Sep 24, 2011 (gmt 0)

Yes, it's an uphill fight for MS because of their reputation over the last couple of decades.

But money spent on advertising that concentrates on Bing as the good boy versus Google as the bad boy may well pay dividends.

Being realistic, Jo Public doesn't even realise that Bing is owned by MS. In their eyes its Bing versus Google.

scooterdude




msg:4366837
 12:31 am on Sep 25, 2011 (gmt 0)

well, one hopes that does not mean filing their serps with their own product like the other blokes do,

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